How to Get More Customers with The Best Multi Channel Selling Platform
Why you should consider selling across multiple channels? How to get more customers with the best multi channel selling platform? Read and find out!
The way retailers connect with customers has never been as different as it is today. The companies and brands no longer rely on physical and traditional stores as they can get to a wider audience online. The options available are evolving as well. The store owners can reach more potential customers through multichannel selling.
For those who aren’t familiar with this approach, multichannel selling refers to selling your products in more than one place. You can sell your products in an online marketplace, have an online store, have a buy button on your Facebook page, and more.
There are so many different strategies how you can generate more sales through multi channel selling. In this article, we will be focusing on how to sell on online marketplaces and discuss why one should sell across multiple channels, popular online marketplaces, how to determine which marketplace is right for you.
Selling products online gives you an opportunity to reach a global group of people. Getting your brand’s name out there is not easy as there are hundreds of thousands of stores targeting the same customer. Also, sticking to only one sales channel might be decreasing your chances of getting discovered. Multichannel is the solution you need. It can help you solve this huge problem by offering a convenient shopping experience, increasing customer reach, and helping you understand your audience a little bit better.
Selling on different channels can help you increase your sales, as well as, your revenue. However, with new sales channels come a few drawbacks and responsibilities. Some of the downsides of selling on different channels and marketplaces are different rules and restrictions (each marketplace has its own rules, terms, and conditions you must comply with), managing inventory can get challenging, many marketplaces will require for you to pay certain fees, setting up and keeping track of everything is difficult and it can take a bit of your time, and etc. These obstacles can be overcome and they are well worth the time and effort with the right multi channel selling strategy.
There are a few popular marketplaces you should consider start selling on. Amazon Marketplace is one of the most popular marketplaces in the world. If you want to be successful on Amazon, you need to take care of a few things – the orders must meet shipping deadline times, tracking information must be passed along to your customers, customer questions must be answered within 24 hours, and there has to be at least one photo of your product with a white background.
eBay is just another marketplace giant. It has over 25 million sellers and over 1.1 billion live listings. If you want to run your own eBay store, you will have to pay a monthly subscription fee. There are two types of fees – an insertion fee which is paid when creating a listing and a final value fee which is paid when your item is sold.
Other popular marketplaces we recommend you to consider for your multi channel retailing strategy are Wish, Etsy, and Storenvy.
You need to decide exactly where you want to sell your products. Do your research and make a list of the marketplaces with these important points in mind – product, target audience, regulations and fees, and competition.
It is important for you to find a multi channel selling platform that can integrate with the marketplaces mentioned above. Shopify Plus is a highly recommended platform to try! To see how does Shopify Plus work, go to Shopify.com/plus/solutions/multi-channel-ecommerce.