As a webpreneur, casting your nets wide is a good idea. You need to reach more audience and convert them into customers. It is business gospel. It is the virtual evangelism. With technology, the world is now a global village. You can interact with people despite their location in the sphere. As you interact, you can be a customer of a seller in Kuwait. Also, your buyer can become a customer for your business in the US.
Well, an international e-commerce website will be the platform for this engagement. However, despite this being a reality, your chances of failing are equal to those of succeeding. If you check on statistics in your field, you can ascertain that some international e-commerce ventures in your niche failed. You need to learn from them. Here are the three mishaps that caused their failure – avoid them:
Ignoring multilingual feature
Are you targeting the Chinese or French speakers? Probably, you only understand your lingua – English. When focusing on the global community, you must speak to them through their language. If you want to sell to Indians, you should address them in India. For Portugal customers, you should have some knowledge in the language. However, does it mean you must learn all the languages? The answer is no. This is what you need: choose an international e-commerce platform with a multilingual feature. Ignoring this aspect will contribute to your walk to failing.
Not considering multicurrency integration
You’re selling to the international community. The customers want to use the currency familiar to them. A Chinese want to use Yen to pay for your product. However, you only provide them with the dollar as the only transactional currency. Apart from the local language, currency is the next idea with the power to drive more sales on your website. People feel honored when they find their coin as one of your accepted currencies. In this regard, they buy more from you. When choosing an international e-commerce platform, always ensure it is offering you multiple currencies. This way, you will convince many customers that you are a local brand. Hence, they will buy more.
Assuming multichannel selling
Unless you’re a newbie and have never shopped online, you’re aware of customer preferences. You know that customers have different tastes and preferences. They shop on different platforms. Also, you understand selling on a single channel is no longer profitable. So, when choosing an international e-commerce platform, you should not assume this reality.